Formerly known as Crossfit Advanced, the perseverance of this tight-knit community at Test Your Metal proved why they’ve been named “Best Crossfit Gym in the Lehigh Valley” for six consecutive years.
Over the past year we have helped to rebrand the 15,000 sq. ft. fitness facility, revitalize the member base and bring new teams into the indoor turf rooms.
When
Spring 2020 - present
WHAT
Video & photo production > Ad campaign media > Meet the coaches series > Class workout photos > Competition recaps Social media marketing > Organic posting & engagement > Competition promotion package > Paid ad campaign management > Live event coverage
synopsis
Test Your Metal is no typical gym. From the moment you walk into the massive facility, you’re greeted with bright smiles and warm welcomes. The owners, Jon Capobianco, Jamie DiSabatino, and the Kassai family, have established a culture to be truly proud of. Our team was given the opportunity to take over their social media pages and start telling their story. We began by highlighting awesome coaches with video interviews, snapped photos during class workouts, showcased the indoor turf rooms, and empowered members with motivational recognition of their achievements. For the regional CrossFit competition they host every July, our team created a robust package of marketing materials to get athletes to sign up, vendors to book tents, and family and friends to come support.
We launched paid advertising campaigns on Facebook and Instagram, made direct contact with over 100 CrossFit gyms in a 75-mile radius, and shared customized promo graphics for each athlete involved. When competition weekend came around, our crew captured highlights from the partner and team workouts. Check out the short recap we cut together, as well as some of the content we’ve created for their social media pages.
Follow Test Your Metal Fitness & Performance on Facebook and Instagram to see some of our latest work.
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