Arts Academy Charter Middle School
Arts Academy Charter Middle School is a public school of choice for students in grades five through eight with a passion for the arts.

They teach Common Core academic classes alongside instruction in seven artistic disciplines: Dance, Figure Skating, Instrumental Music, Literary & Media Arts, Theater, Visual Arts, and Vocal music.

To help inspire future student enrollment, our team produced several videos that showcase the school and seven disciplines in a fun and informative way.
Spring 2021
Video production
> 3-minute school overview
> 1-minute hype video
> Short promos & teasers
We had the pleasure of visiting AACMS over the course of a week to capture the stories of students in every grade level, studying different art disciplines. Even in the midst of a chaotic school-year, the positive energy and passion for learning was radiant.
Our goal was to create videos that would showcase the unique identity and structure of the Arts Academy to inspire children and parents to consider the school as their future home. In the interviews we did with the students and teachers, we focused on the ways the school empowers kids to be themselves and discover who they are on many levels.

The 1-minute hype video briefly touches on all seven disciplines, while the 3-minute overview goes more in-depth on how each discipline works together to bring the school to life in an inclusive way for everyone.

We are grateful for the responsibility to help the Arts Academy Charter Middle School to nourish the young minds of the Lehigh Valley and beyond.
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